Internet & Social

Using Link Tree To Drive Instagram Traffic To Your Website

Link Tree

With more than two billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URLs in your posts, a popular method is to include a link in your bio for users to click. 

This can be a pain to update every day, which is why using Link Tree is a great way to add multiple posts or pages for the best user experience as followers search for your content on Instagram.

What is Link Tree?

As the name suggests, Link Tree is a free app that connects to your Instagram profile and creates a custom link that directs traffic to a “link tree.” When users click on the custom link you set in your profile, it directs them to a separate page with your archived links that will then redirect them to the desired page or post.

You can add as many links as you want to Link Tree and customize the headers with whatever custom text you want. It’s a great solution that will save time and make it easier for users to find a specific post when they’re checking old content.

Link Tree Features

Link Tree offers a free and paid plan. In the free plan you have access to a few custom themes, you can add an unlimited number of links to your Link Tree and you can see how many times each link is clicked.

The paid plan offers the following features:

  • More Linktree themes.
  • Remove Linktree branding.
  • Show traffic as ‘Social’ in Google Analytics.
  • Custom UTM Parameters.
  • See a day-by-day breakdown of link traffic.
  • Give access to your team to manage your linktree and links.
  • Complete customization of your linktree colors and button styles.
  • Change the title of your linktree.
  • Time your links to go live in-line with scheduled posts.
  • Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.

Downside of Using Link Tree

While this app offers many benefits, the main issue is overloading your users with too many actions to view their desired content.

Instagram already forces users to click the mention you leave in your caption to direct them to your profile, click the link in your profile and then get them to your desired page. 

If your goal is to drive users to read content, other actions include following on social media, signing up for emails, or purchasing products.

By the time users get to that point for conversion from Instagram they’ve already clicked through several links to get to your site. Using Link Tree adds an additional step to this process as users have to navigate that Link Tree to find the post or page they were looking for.

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