TikTok acquired over one billion active users worldwide with over 2.7 billion installs since its launching date. This massive rise shows that the short-term video content format has achieved many millennials and Gen Z.
With various effects and attractive filters, famous sounds & music, and a high-performing algorithm helps TikTok to overtake Instagram, Snapchat, and Facebook in a short time.
Don’t confuse where to land your marketing campaign to achieve your business ROI. With various features and trends appealing daily, you can boost TikTok likes on your videos and your business on TikTok. Come with more creativity, fun, and experimentation that work well for your brand or business.
Here are the six excellent TikTok strategies that react best in upcoming years which helps in increasing your brand awareness through short-term video content format.
Hashtag SEO On TikTok
When it comes to marketing, hashtags play a major role in it. If you include the right hashtags in your video content caption, then it drives your potential audience to your TikTok video content. Pick the specific & trendy hashtags and ensure the hashtags are related to your TikTok video content. Adding unique hashtags doesn’t help your video to get more views.
Like keyword researching, you need to do hashtag research too to know the exact hashtags which provide high engagement to your videos.
Land on your Discover page on the platform and type in your niche or industry. The results showcase various keywords that people are looking for, which you could utilize to gain ideas and hashtags for your upcoming videos.
Viral Audio: Lip Syncs And Music
Lip sync video content is viral now and TikTok users are going more creative with it. The algorithm of TikTok rewards profiles who participate in challenges, trends, and utilizes features like sound effects, hashtags, stickers, etc.
By adding soundtracks, you are providing your video content the massive opportunity to grab excessive viewers and showcase on the Discover tab for that specific sound.
Now, how will you discover this trending music? The easiest way to find out the trending sound is just to click the ‘+’ option and tap “Add Sound”. Here you can find out what is trending.
Another way to discover trending songs and sounds is to follow the #trendalert hashtag. There’s also another way that is you can use various online free tools or apps that help you to tell you trending sounds in your niche.
Repurposing Old Videos
It is a simple trick on social media. Filter, utilize the older content, and recycle. Many think that they need to come up with perfect content to score among potential audiences on social media.
But the thing is you can reuse already published and trending content with your unique ideas to catch the real & target audiences from your niche.
Also, you could convert a long message into multiple video content like a series. It makes you think more and create more short video content that suits TikTok. End every video content with surprise that makes users come back and check.
Joining Hands With Other Users
Don’t worry if you don’t have time to create TikTok videos. The platform introduced the Creator Marketplace which helps the brands on TikTok to find the right influencers and content creators for their niche to make video content for them.
On TikTok, you can see the audience metrics and demographics of the creator which helps you to find out the right creator for your business or brand. Choose the creators whose work is in your industry line; who acquire massive followers, and select those who are within your budget limit.
Ads Manager On TikTok
TikTok users now can run five various paid ad types: In-feed ads, top view ads, brand takeovers, branded hashtags, and branded effects. Before making ads, profiles should apply and get approval from the platform to start using the Ads Manager on TikTok. It is similar to the Ads Manager of Facebook.
TikTok users would have 3 objectives to select from(Consideration, Conversion, Awareness), and could target users depending on their behavior/interests, lookalike, or custom audiences.
The top-performing and engagement-gaining ads on the platform are In-feed ads which are like normal video content. If your TikTok video content looks more normal, then it would be great for grabbing engagements.
TikTok Features: Stitch, Video Replies, And Duets
The platform provides multiple features to interact with your target audience. It includes Stitch, Video Replies, and Duets. You could boost the algorithm as you wish by using these features.
As the name says, you can stitch your most liked part in video content, and combine them with your unique ideas to develop seamless video content. Also, they would be tagged in your video content.
Duets are the perfect way to react to other video content on the platform. Record your commentary or reaction while both video content occupies half the device screen.
Video Replies are similar to the story replies on Instagram. Users can reply with new videos to the comments on their video content. It’s a great way to interact with your target audience and choose comments that strike out.
The platform introduces new features regularly to appreciate user involvement. Utilizing these features would provide the TikTok algorithm to take your video content to a larger audience.