In simple terms, influencer marketing is using influencers to promote a brand, products, or services over the internet, specifically via social media.
More often than not, these influencers are people with a huge following on social media sites such as Facebook, Instagram, Twitter, Pinterest, YouTube, and the like.
Using an influencer, your brand or products get to receive a wider audience and viewership.
Businesses use influencers every day when they have a new product, concept, or service that should reach a target audience.
In addition to spreading awareness, the main task of an influencer is usually to attract viewership or interest from the already-existing followers on social media platforms.
From celebrities to professionals, influencers make huge profits from the brands they partner with as marketing ambassadors.
Who Are Life Coaches?
In one way or another, everyone is looking for some kind of fulfillment in life. We all hunger for progress, success, and wellness. However, life is full of factors that hinder wellness, success, progress, and fulfillment and this is where life coaches come in.
Life coaches are well trained to use their skills in helping others to improve in various aspects of their lives.
A certified life coach can help make a huge impact on a person’s life and help and empower people who are willing to transform their lives, with a focus on achieving their goals and fulfillment.
Society also views life coaches as experts in this niche, and they definitely deserve the credit… or do they? The followers will seek to decipher why life coaches are often a perfect choice when choosing influencer marketing partners.
1. Emotional Intelligence
Life coaches always try to help people attain greater fulfillment in life and try to help people improve their relationships, careers, and other day-to-day activities.
To be able to do this, they learn to approach people in such a way that they open up to them, tell them their life stories, and find a way of helping them out.
With years of doing this, they acquire emotional intelligence that enables them to easily get to people and convince them of whatever they feel will help them out. This unique skill comes in handy in influencer marketing.
Influencer marketing needs someone who knows his way through people’s emotions and how to easily convince them into following what they say.
Life coaches have years of experience working with different people and have learned ways of sparking interest in people through words. This makes them the perfect candidates for the influencer marketing niche.
2. Cognitive-Behavioral Knowledge
As a life coach, you do a lot of talking with different people and make thousands of comments on different subjects and receive reactions for each comment you make. These reactions can either be positive or negative.
With time, you learn what comments will spark positive thoughts and which ones will spark negative thoughts. With time they learn how to choose the right words that will spark positivity in their clients’ minds and make their therapy sessions a success.
When it comes to influencer marketing, you need to have someone who knows the right approach to take when you need positive thinking about a product.
You want a person whose choice of words about your product or service will get positive views out there and increase your sales margin or even increase traffic to the products webpage. There is no better person for the job than a life coach.
3. They Have a Mass Audience
When you are a life coach and experienced in what you do, you get a lot of people coming to you for advice and you can make connections with people and meet new people every day.
They learn to trust you and the advice you offer them. With that, you create lifelong relationships, strong networks, and long-lasting connections.
Influencers, by definition, are people who can attract buyers to a product or a service by promoting or recommending it on social media.
With different people following life coaches and trusting the advice they offer, it is very easy for them to promote a product and get it to have many buyers.
They have the right audience in terms of size that is a key determiner of the right influencer and this makes them perfect for the influencer marketing job.
4. They Are Motivators
One thing that works in marketing is giving potential buyers ideas about what they need and why they need it. Life coaches are used to giving ideas to their clients and letting them decide on what they will do with the ideas.
In most cases, these ideas are tailored in such a way that the receivers will have no choice to follow them. Motivation is all about initiating ideas, guiding them in people, and ensuring they last.
Motivation will touch the emotional, social, and cognitive aspects of the human being and in the end activate a certain behavior.
Marketing requires someone who can create an idea in people’s minds about a product or a service, and guide that idea until action is activated.
Life coaches have the reputation of being able to motivate and activate certain behavior among their clients that is meant to help them out.
5. They Are Actively Engaging With Their Clients
One of the most important characteristics of the most successful influencers is their ability to engage with their followers. Most people will work with influencers to market their products because they engage with their followers.
That way they are sure their products will be well marketed. The best influencers are those that are actively engaging with their followers. A life coach will always have to keep their clients motivated day in and day out.
They, therefore, have a schedule to update their followers, like, and comment on posts to keep the relationships they have created with their clients ablaze.
6. They Have Authority
People who are looked upon by others tend to have a certain sense of authority, which comes in handy as far as marketing is concerned.
People with authority are folks who people will come to when they need facts and information they can trust. When it comes to marketing, the best influencers are those that speak facts. People know that information they are giving is credible and will easily trust what they say.
Life coaches advice about day-to-day life activities. One with experience and a huge audience means he has been successful in his work over the years.
If such an influencer recommends a product or a service to their audience then it is bound to get quite the attention it ought to have. This is one of the reasons life coaches make good influencers.
It doesn’t need to mention that the best in what they do are those that are passionate about what they do. That being said, life coaches are naturally very passionate people.
Keeping track of the different stories that your hundreds or even thousands of clients have to say takes someone with passion. They always take the time to address each client personally and guide them on what they need to do.
Influencer marketing requires someone who will take the time to answer the questions that their followers have about a product or a service they have recommended. From their line of work, life coaches are naturally the best people for this kind of work.
Life coaching has been with us for decades. Considering that it stems from “people skills”, there is no indication that this will ever lose value as a career. The good thing about it is that these days, having life coaching skills can attract numerous earning opportunities for you.
While helping people achieve success and fulfillment in various areas of their lives, you could also be earning income from influencer marketing as a life coach.
If your marketing campaign needs influencers on social media, do not restrict your options to just popular musicians, comedians, and actors.
An experienced life coach could make a huge difference in your campaign, especially if the brand or product you are promoting is related to their niche of specialization or daily living.