Before starting this adventure we must be clear about a few things. It is not important to publish content like crazy, but it is important to have a defined strategy to follow. Being clear about what our objectives are and where we want to go is essential. It is also important to know what our style is, what we are good at and what we want to show the world.
Knowing what our strong point is and what we stand out in will undoubtedly help to differentiate ourselves from the rest. There are millions of people who know how to sing, who play video games, who always dress in the latest fashion. So it is important to find what differentiates us from them.
In this article, we will let you know some basic tips to follow if you want to be a social media influencer. Let’s get started.
1. Be Authentic
The personal brand is essential to become an Influencer. As we have explained in previous paragraphs, there are many people in the world who know how to sing or who are passionate about fashion, and thus, with many other themes. This is why we must avoid imitations of other influencers since this can harm our credibility and authenticity.
Therefore, it is very important to be yourself, have your own style, and try to get the maximum possible potential. Only in this way will we achieve our goals.
2. High quality content
The quality of the content plays a key role. Making publications with blurred images, in bad light or that are not pleasant to the eye, will undoubtedly be one of the main impediments to achieving our goals. With smartphones, it is now very easy to take good photos without being a professional photographer.
It is also recommended that the publications are accompanied by a text. This should be short, direct, and hooky. And above all, very, very important, no spelling mistakes! These recommendations apply to all publications in whatever format. Using geolocation can influence visibility.
3. Have “quality” followers
What are quality followers? There are numerous platforms to get followers, but this is not highly recommended, since these end up becoming only a number in our account, and they do not contribute anything to us.
Quality followers are those who interact with us and give us great engagement. It is not worth opening an account for example on Instagram and publishing photos, but the important thing is to get likes, comments and make a lot of noise to continue growing.
4. Use trending hashtags and tags
Using trending Hashtags is a good way to increase the visibility of our posts since the contents are ordered and can be found easily. But it is not worth putting hashtags to any word, but depending on the topic we are talking about, it will be convenient for us to look at the most popular hashtags.
The use of labels is also recommended since they make the photos appear in the images of the brand that we have labeled. In this way, other followers see us in the “tagged photos” section.