Unless you want to invest your time and money in a university degree, there are other options, such as online marketing courses that will help you to boost your marketing career.
However, with so many different skills to learn (including analytics, social media, copywriting, marketing and sales), you will quickly realize that selecting the right courses is essential to your success.
Other options to boost your marketing skills, which can be used to supplement your digital online marketing courses, include following industry experts or influencers in your industry, reading respected marketing blogs or searching online for free information.
Following industry experts and marketing blogs
If you intend to make a career in online marketing you will need to keep up with all the changes and trends that can quickly affect what you do online.
From the frequent changes to Google’s ranking algorithms to the changes in how metadata is displayed in search results, industry experts and influencers will often be the first to know.
Some popular marketing blogs are highly respected, due to the depth of their knowledge and the solid research they undertake (Moz, Kissmetrics, Neil Patel, and Search Engine Journal are good examples). Reading some of these blogs will quickly add to your own understanding and keep you updated on the latest trends.
Searching online for free information
There are plenty of free online marketing courses that you can use to give you the basics, and some of them even provide certification. The problem is that they aren’t as prestigious as paid courses, and often aren’t as up-to-date, but they can provide you with a basic foundation that you can build upon.
If you want to explore online marketing without committing yourself to a paid course, then these free options are just the ticket.
Top 5 Online Digital Marketing Courses
If you are ready to enroll in paid online marketing courses that will help to further your career or take it in a different direction, here are the best five courses available today.
A pioneer in digital marketing training, Market Motive offers a curriculum that is respected by many employers. With 250 hours of training, hands-on projects, and an interdisciplinary approach to teaching, these courses are suitable for all levels, from beginners to advanced.
These short hour-long courses cover a host of relevant topics and were designed for beginners. They include interactive projects and knowledge checks, and each completed unit is counted towards their higher certification, notably the AMA’s Professional Certified Marketer course.
These are extremely relevant online marketing courses that provide a deep grounding in social media. Written assessments, short answer exercises, and hands-on projects provide professional development that will significantly improve your employment opportunities.
Do you want a more casual approach to learning digital marketing? With a monthly LinkedIn subscription, you can gain access to a host of training videos and practice exercises that let you dip your feet into online marketing without making a big commitment.
With seven different courses, each lasting over four weeks and requiring up to 40 hours of study (including a capstone project), this certification course was designed for beginners and provides a good grounding in online marketing.
Whichever option you choose to further your career in digital marketing, these five online marketing courses should help you to achieve your goals.